FAM Trips and Open Press Trips – The Future of the Destination Based Trip

June 11, 2017

Amy Trumpeter

As travel bloggers we all strive to secure that all exciting tourist board press trip. Press Trips are often all inclusive with sponsored transport, meals, accommodation and tours. I have had some amazing press trips through TBEX including Philippines and Landsort.

But there are a few problems with the traditional destination press trip or FAM trip (FAM short for Familiarisation). Many FAM Trips are intense and knackering with tightly packed schedules. I once met a blogger who took 7 internal flights in 9 days on a FAM Trip in Indonesia!

My FAM Trip in the Philippines

I totally loved our FAM Trip to Iloilo and Bacolod in the Philippines – A Tale of Two Spanish Cities, but I remember it being so rushed that I didn’t have time to process a lot of the information or to blog. I can blog retrospectively, but it’s never the same as being inspired in the moment. I also remember that we were fed so much by so many restaurants that we had to request that they just stop feeding us! Photo’s were amazing, but I feel that spreading the trip out a bit would have produced better coverage.

Team Iloilo - Bacolod on the Tale of Two Spanish Cities FAM Trip
Team Iloilo – Bacolod on the Tale of Two Spanish Cities FAM Trip

So what’s the Problem with the Traditional FAM Trip?

The key problems with traditional FAM Trips are…

  • A schedule so tightly packed that bloggers are so tired they stop enjoying it.
  • ‘Drive By’ Photography – stop, snap and move on. Not enough time to absorb and enjoy.
  • No rest or writing days – give bloggers time to do what they do best!
  • People within the group may not always get along.
  • Schedule may not be suited to bloggers specialisms.
Vasa Museet
Vasa Warship in the Stockholm Vasa Museum

The Future of the FAM – Open Press Trips

At TBEX Jerusalem this year, I met Mordecai Holtz of Blue Thread Marketing, who introduced me to the concept of open FAM trips. Why cram in a jam packed schedule with activities that not all bloggers will enjoy, when you could simply transport and accommodate bloggers in a city, leave an open itinerary and get better marketing results?


The ‘open FAM’ means that the blogger is on a sponsored trip, but once they arrive at their destination, the time is theirs. As they have plenty of free time, they can travel at their own pace and see sites or do activities that they love. When bloggers are on their own schedule, they will see what they are passionate about, resulting in better writing.

Personally, I would love to go for an open Press Trip – let’s hope that there is one in the future.

What’s your view on Press Trips?

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